WB Carnes is a meat distributor for restaurants, supermarkets and butchers in Brasilia, Goiânia and Anápolis. In the meat distribution market there are certain small-size companies that don’t respect hygiene and quality standards. In order to create the visual identity and slogan that could differentiate WB Carnes from its competitors we focused on key concepts: high standards of quality and hygiene, professionalism and punctuality.
Creative Director: Ana Luiza Magalhães
Designers: Leticia Coelho and Nívea Nunes
Copywriter: Aline Soares